Q. Why do you have three publications?
In February 1996 we began
publishing Inside East Sacramento as
a newsmagazine specifically serving the East Sacramento neighborhood and
community. see attached...
Q. How do I go about deciding on an advertising program?
Before
you decide on an advertising program you need to be clear about your objectives.
Check which of the following objectives applies to your business needs at this
time: ... More
Q. How much should I spend on
advertising?
Except
for rare situations a small business needs to allocate some type of budget for
advertising and promoting their business... More
Q. How big of an ad do I need to purchase?
The
most effective advertising programs begin with a bigger ad, then go smaller and
periodically jump to a bigger ad size again...More
Q. How frequently do I need to
advertise?
A print ad needs to be repeated over and over and
over again. You need to keep pounding away even if you are tired of it. More
Q. How should my ad be designed?
The design and copy in your ad is
very important. Carefully consider the following: 5 Steps to Design an Effective Ad...
More
Others
considerations
Photos & Logos in your Ad
The most attractive ads
contain graphic images that help the reader visualize your products or
services. Remember “A picture is worth a thousand words.” More
Q. What is the best placement for
my ad in your publication?
No one has every proven that a certain placement of
your ad in a publication is any more likely to be seen than any other.
More
Q.
What other things can I do to increase the effectiveness of my advertising?
You can double the effectiveness of your ad by using
it in conjunction with other marketing promotions. More
Q. How can I learn more about
advertising?
We recommend the
following books: More
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