Consider the following questions.

        Do you do public relations for your business? For example--press releases about openings, new locations, anniversaries, new employees, new products and services.

        Do you do mailings to your customers and prospects? Create a mailing list by asking customers who visit your business to sign into a guest book. Mailings can be as simple as postcards, letters or as complex as newsletters.

        Do you have a brochure available to customers when they visit your business or that you can mail to prospects that details the features and benefits of your business?