At that point the message should begin to sink in. Constant repetition is vital to getting your message to become firmly planted in your target audience’s mind.

        The biggest mistake small businesses make is to fail to commit to an advertising program long enough for it to be effective. It takes at the very least, 4-6 exposures before the average consumer will be comfortable enough to respond. Marketing studies have shown that in some cases it can take 6-9 exposures for response. (Did you ever notice how frequently television ads are repeated?)

        Fewer than 4 repetitions is a waste of your money.

        Resist the urge to change your ad (except for specials or sales) if it was properly designed in the first place. Although you may get tired of seeing the same ad over and over again your target audience will begin to recognize and identify your business through this ad.

        The lowest ad rates we offer are for the longest time commitment and are the best value for your business.