Before you decide on an advertising program you need to be clear about your objectives. Make a list of which of the following objectives applies to your business needs at this time:

        __Raise community awareness of your business

        __Entice existing customers to visit your business more often

        __ Entice existing customers to increase their purchasing volume

        __Attract new customers

        __Compare your business or products to your competitors

        __Explain the benefits of your products or services to potential customers

        __Other:________________________________

Different objectives will have an impact on the size, frequency and design of your ad.